Hitachi Events Manager
UI copywriting and a campaign video
I worked with Barcelona digital agency, Plastic to deliver an online tool for managing corporate events. Our client was Hitachi-Johnson Controls Air Conditioning, based in Madrid.
I wore two hats* for this project. To write the UI copy, I wore my technical hat, working with developers and UX designers to get the language just right. Then I put on my creative hat to develop concepts, create the storyboard and provide creative direction for the launch video.
I wrote a full case study for Plastic: https://www.plasticbcn.com/work/hitachi-events-manager
*Two metaphorical hats. Several actual hats.