The Ford Motor Company

Copywriting, creative and tone of voice

GTB is the agency of record for Ford. As a freelancer, I’ve enjoyed a few stints working with the content team.

You have to hit the ground running in a big agency working for a big client. I’ve delivered web copy across Ford online, writing about new cars, promotions and developing content explaining Ford’s hybrid-electric positioning.

I also worked on concepts for product videos and developed the tone of voice for the FordPass app.