Johnson Controls-Hitachi Air Conditioning and Plastic. We started with the digital part of a major rebrand and continued to develop content, guides and tools to support the new brand through its launch.
Over 18 months my contributions included tone of voice guidelines, web copy, user guides, storyboards and creative direction for campaign videos.
As lead copywriter for Way To Stay’s rebrand, I developed TOV and led a team of 12 copywriters creating original content in six languages.
I worked in Barcelona as part of a digital creative team for the Spanish automotive brand, SEAT.