From 2009 I worked in Barcelona as part of a freelance digital creative team for ad agency, Atletico International (WPP). Our main client was the Spanish car brand, SEAT.
In addition to campaigns, I wrote lots of other content for SEAT, including product brochures and magazine articles. Here’s some of it.
Shakira was SEAT’s brand ambassador, so she featured in lots of our work. Me and Shakira became firm friends and still speak every day. Okay, that's not true. The rest is though.
Client: SEAT | Agency: Atletico International | Copywriter: Darren Kisner | Art Director: Dan Thorpe
I wrote brochures for the complete SEAT 2013 range.
Client: Seat | Agency: Atletico International | Copywriter: Darren Kisner
Our brief was to persuade owners to refinance and benefit from a new model SEAT. The spoof cosmetic ad offered “the secret to a younger looking car”. The leaflet included a branded sachet of car wax.
Client: Seat | Agency: Psycle | Copywriter: Darren Kisner | Art Director: Marcos Bejarano