Working with Barcelona agency Psycle Interactive, I developed concepts and helped direct a live 5-day activation around the city, to promote a new cruise. Aimed at families, the event extended the on-board Dreamworks Experience onto shore.
'Missing' posters went up around Barcelona and appeared in press, telling people that Shrek and Alex had missed their cruise ship and were roaming around town. If you spot them snap a shot, post it on Facebook and win a cruise. The characters had their own Twitter accounts, so people could follow their adventures live.
Client: Royal Caribbean | Agency: Psycle | Copywriter: Darren Kisner